Website SEO Course
Website SEO Course Outline
Module 1: Fundamentals of SEO and importance
- Concept of search engine
- What is SEO and its benefits?
- What is Keyword research?
- Types of SEO?
- Types of SEO techniques?
- Google Algorithm updates
- SEO tools usage
Module 2: Keyword Research
- Concept of Keyword
- Importance of Keyword research
- Types of Keywords
- Analysis of Keywords using paid and free tools
- Strategies for finding the ranking keywords of competitors
Module 3: On-Pages SEO
- Introduction to On-page SEO
- How to use and optimize Meta Title and Meta Description
- Demonstration of a user-friendly and hierarchical URL structure
- Concept and application of Alt Tag, image optimization
- Usage of Header tags such as H1, H2, H3, and others which makes the content more organized and SEO-friendly
- How to check Keyword Density and proper application of it
- What is Sitemap?
- A brief idea of Internal & external links and their application, usage limitation
- Brief introduction of Schema Markup
- Where and when to apply the Do Follow & No Follow link?
- Content Planning Strategy and content optimization
Module 4: Off-Pages SEO
- Backlinks, link building, and implementation on web page
- What is anchor text and its usage
- How to build high-quality Do-follow backlinks
- Fundamentals of Social Media Submission
- How to analyze Competitor's Website
- Online Directories and Local Listings
- Forums and Q&A Platforms
- Press Release and PR Platforms
- Bookmarking Platforms
- Infographic Sharing Platforms
- Content Sharing Platforms
- Video Platforms
- Guest Posting
Module 5: Technical SEO
- What is site structure optimization?
- What is Google Search Console & How to index your pages?
- What is Robots.txt and its application?
- Concept of Breadcrumbs
- Concept of Permalink and Permalink Optimization
- How to fix broken links and Errors
- How and why’s of canonicalization and structured data markup?
- How to Setup CDN?
- Fundamentals of using free Plugins
- Page Speed test
- Sitemap creation and optimization of HTML and XML
Module 6: Local SEO
- A brief introduction to Local SEO and its significance
- Factors of local SEO
- Setting up Google My Business (GMB)
- Optimizing GMB listings
- Concept of citations and its significance in local GMB
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