Google Ads Course
Google Ads Course Outline
Module 1: Introduction to Google Ads
- Overview of Online Advertising
- Google Ads Ecosystem
- Google Ads Account Setup
Module 2: Keyword Research and Strategy
- Keyword Basics
- Keyword Tools
- Building a Keyword Strategy
Module 3: Google Search Campaigns
- Creating a Google Search Campaign
- Writing Effective Text Ads
- Ad Quality and Ad Rank
Module 4: Google Display Campaigns
- Understanding Display Advertising
- Creating a Display Campaign
- Optimizing Display Ads
Module 5: Video Campaigns (YouTube-Ads)
- Introduction to Video Advertising
- Creating a Video Campaign
- Measuring Video Campaign Success
Module 6: Google Shopping Campaigns
- Overview of Google Shopping
- Creating a Shopping Campaign
- Optimizing Shopping Campaigns
Module 7: Google Ads Bidding Strategies
- Overview of Bidding Strategies
- Choosing the Right Bidding Strategy
- Bid Adjustments
Module 8: Conversion Tracking and Analytics
- Setting Up Conversion Tracking
- Google Ads Reporting and Analysis
- Using Google Analytics with Google Ads
Module 9: Remarketing and Audience Targeting
- Introduction to Remarketing
- Creating a Remarketing Campaign
- Advanced Audience Targeting
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